#ExploreTOFD was designed to remind people that the Financial District is about more than where you work. In collaboration with the area’s major landlords and tenants, this video showcases events and activations that happened throughout the neighborhood, ranging from art installations and live music to markets and retailer-specific promotions.
Responsible for end-to-end development of a promotional video/commercial (#ExploreTOFD) designed to entice tenants, residents, and visitors to explore the area; conceptualized, produced, shot, edited, and widely marketed/distributed this well-received video which proved to be one of the most successful campaigns in the organization’s history.
The ExploreTOFD video received 1,719,950 video views and 1,210,089 retail impressions for posts related to programs, events, and giveaways.
Partnered closely with design company on the #ExploreTOFD project and helped conceive optimal advertising approach, including copy and design.